Finally, one of the most common pitfalls is starting a digital signage campaign without first setting up a way of measuring success.
Whether the purpose of your digital signage is to share information or drive action, there’s no way to tell if it’s meeting your goals without at least one trackable KPI.
For example, the metric could be the number of new website visits or app downloads since a QR code was included on the screen.
Or it could be the number of times an in-store customer asks a member of staff about something mentioned on the display.
Using a high quality kiosk solution, which puts the customer first, is one of the first ways to avoid the various pitfalls of digital signage for financial institutions.
To find out more about the benefits of digital signage for financial institutions, please contact us and we’ll be happy to help you.
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