At Acante, we’re well placed to talk about how self-service kiosks could deliver you return on investment (ROI).
Not only are we leaders in the industry, but our kiosks have a track record of delivering ROI for our clients.
Recently, one of our clients has reported an uplift of £1.41 on every transaction after installing Acante self-service kiosks.
Let’s break that figure down. Our client deals with, on average, 700 customers a day. With 80% of these opting to use self-service kiosks, the client is seeing an annual ROI of more than £280,000.
It’s fair to say the self-service kiosks were a smart investment!
In this blog, we look in more detail at why and how self-service kiosks deliver ROI.
Self-service kiosks result in increased efficiency
Most of us will have entered a shop or restaurant and – being faced with a long queue – turned on our heels.
Self-service kiosks have a significant impact on wait times and queues. By allowing customers to complete transactions independently of staff, more people can be served – resulting in a higher sales figure.
In some settings, such as train stations, and cultural settings, outdoor self-service ticketing kiosks allow for round-the-clock sales – even when the venue is closed.
We’ll talk more about staffing impact below, but by reducing the number of employees required to manage sales, staff can focus on supporting customers on the most profitable transactions and provide assistance to ensure individuals aren’t lost in the sales funnel.
Self-service kiosks offer an “endless aisle” experience
A self-service kiosk can offer an almost limitless selection of products and services to customers – as well as options that may not feasibly be able to be displayed or offered physically in-store.
The latest products and offers can be uploaded without any time-lag.
What’s more, smart kiosks can offer items to customers based on their selections – up-selling can come as standard with a self-service kiosk.
Up-selling becomes easier when personalisation is involved. Repeat customers can log into their store account via a self-service kiosk and be presented with preferred options, hand-picked offers, and other incentives to purchase.
This improved retail experience can have a positive impact on delivering ROI.
Self-service kiosks can reduce staffing costs
We’ve talked about how staff can be redirected to priority tasks when kiosks are installed – but some businesses may simply take advantage of self-service kiosks to reduce the number of employees on the ground.
By doing so, overheads can be lowered – resulting in a higher profit margin overall.
Self-service kiosks can be continually optimised
ROI can continue to increase after self-service kiosks are installed.
Digital kiosks produce a lot of data, and this can be leveraged to improve the user experience and drive a greater number of transactions.
Some retailers may opt to A/B test their kiosks. Certain branding may be used in some stores, while different branding is tested in another.
Once data is analysed, the retailer can proceed across the organisation with the option resulting in the best ROI.
How self-service kiosks could deliver you ROI
As our client example shows, self-service kiosks can have a major impact on ROI.
We’ve seen there are several reasons for this, making self-service kiosks a hugely appealing investment in a whole variety of settings.If you’d like to chat to an expert about how a self-service kiosk could deliver ROI for your business, why not get in touch?
